• 3R Creative Solutions

    Training, E-Learning, Consulting


    Sales Performance, Business Strategy,

    Problem solving & decision making,

    'Hope is not a strategy'

  • WHAT wE dO - We Help You Win!

    In Competition Victory Goes to Those Who -

    Out Think, Out Plan & Out Play their Competitors.

    Advanced Sales Training - Value Selling & Solution Sales

    E-learning and Classroom based - Advanced Sales Training for IT and High Tech Business to Business sales. Developing the skills your teams need to win more business.

    Read more here.

    Sales Performance Enablement, Consulting, Support & Coaching

    Sales teams may be competent but not capable! Frequently an under-performing sales team is not because they don't have the skills but because the sales plan, sales process, sales tools and support infrastructure etc., are not developed and aligned for sales success.

    Read more here.

    Business Strategy Consulting

    Strategic plans enable you to grow your company, optimize your resources and achieve your goals. I facilitate you through the strategic planning process., developing and implementing your plan for achieving your business goals and winning.

    Read more here.

    Business Strategy Training

    E-learning or classroom based - the process, steps, the tools and techniques you need for developing and implementing a Strategic Plan for your business. Each module includes tests for understanding and optional offline team exercises.

    Read more here

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    Problem Solving Training

    E-learning or classroom based programmes in creative thinking, creative and structured problem solving and decision making. Programmes are highly interactive and suitable for all levels of personnel. They can be varied in length from bite sized sessions to half, one, two or three day courses – content and length being tailored to your needs.

    Read more here

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    'F16' Team Workshops©

    A superior planning and team working workshop for cross functional teams - sales, marketing, strategy, problem solving and business performance improvement. Its amazing what you can achieve if you are all pulling in the same direction at the same time!

    Read more here.

  • What THEY SAY

    Sales Trainer


    Manager, Systems Engineers

    Sales Coaching, Training & Role Play Workshops

    “I have worked with Roy as a sales skills trainer and coach multiple times. He has very broad sales experience and skills and constantly managed to bring this into his training and coaching sessions. I would unconditionally work with 3R Creative Solutions again”

    Business Strategy

    Marlborough Communications

    Managing Director

    After a Strategic Planning Programme

    “The results have exceeded our expectations and speak for themselves. I would have no hesitation in recommending Roy to other companies and look forward to working with him again.”

    Marketing Planning


    Managing Director

    Sales Consulting & Training

    “I was most pleased with your original analysis and clear objective thinking that you brought to bear on our sales and marketing activities. The account planning and product planning has helped focus our salesmen and other key staff within the business. We have much to build on and I am confident of a successful future ….. Thank you again for your help.”

    Sales Consultants


    Systems Engineering Director

    Team Planning Workshop

    “If these are the results we can expect from the workshops you can run them as often as you think necessary - no further authorisation is required.”

    Member of VP's Staff

    Workshop to develop a new product sales strategy

    “This is definitely work which exceeded expectations. In my opinion the results of this (strategy) meeting will be seen in the future success of the product set throughout the telecommunications industry. The success of the meeting can be directly related to the involvement and leadership provided by Roy O’Neil. Roy set the stage for the team planning session, leading the meeting and establishing rapport and buy-in to the method used to create the strategy.”

  • ADVANCED SALES TRAINING - E-learning or classroom based


    Click HERE for information on E-Learning Programme


    Classroom based Training

    Advanced Sales Training Programmes for IT and High-Tech sales.

    Modules can be delivered as a continuous integrated programme, as individual workshops
    over an extended period, or as a seminar / conference speaker programme –

    Fees are based on £700 per day plus expenses.

    MODULE 1 - 1 DAY
    Managing The Selling Process& Developing Your Winning Sales Strategy: -

    Module Content

    · Is Your Sales Process Fit for Purpose?

    · The Buying Process

    · Sales Strategy – Key People

    • TheBuying Centre
    • Power& Influence
    • Sponsors& Points of Focus

    · Sales Strategy & The Buying Process – WhatShould You be Doing?


    MODULE 2 – 1 DAY
    CommunicatingWith Customers & Handling The Competition

    Module Content
    Sales Opportunity Qualification

    Communicating With Customers

    • The Letter System
    • Demonstrations
    • Presentations
    • SalesProposals
    • Influencing Key People

    Strategies for Handling The Competition


    MODULE 3 – 1 DAY
    Understanding Your Customer - Identifying business strategies and changes that drive

    Module Content

    • Helping Clients Succeed
    • Building a Model of Your Customer’s Business
    • Understanding Your Customer’s Value System
    • How Can Your Customer Become More Competitive?
    • Product Programmes and Product Management
    • Identifying External Changes Affecting Your Customer
    • Strengths, Weaknesses, Opportunities & Threats
    • Business Development Strategies
    • Aligning IT and Strategic Direction

    MODULE 4 - 1 DAY
    Implementing Your Strategy-Winning Sales Conversations:-

    · The Sales Conversation

    • The Sales Journey
    • Your Value Proposition
    • Buyer– Seller interaction

    · Tailoring Your Conversation

    · SalesStrategies

    • The Challenger Strategy
    • Solution Sales Strategy


    • Asking Question
    • Dealing with Objections
    • Gaining Commitment
  • Sales Enablement & Performance Consulting

    hope is not a strategy!

    Frequently an under-performing sales team is not because they don't have the skills but because the sales plan, sales process, sales tools, support infrastructure and etc., are not developed and aligned for sales success.


    I help your trained and competent sales force to be capable of delivering on its sales targets.


    Fees are based on £700 per day plus expenses.


    I identify where and what improvements can be made in the sales plan, sales process, sales tools and support infrastructure - delivering the appropriate combination of sales consulting, facilitated performance workshops, sales training, sales coaching and mentoring programmes, developing the improvements and enabling your sales teams to WIN more business, e.g:

    • Building your own tailored sales framework
    • Creating the Right Sales Process and Infrastructure
    • Developing the Sales Aids that Support your Sales Process
    • Enabling the Creation of Winning Proposals & Sales Bids
    • Developing and Improving the Sales Plan
    • Developing Your Sales Strategy
    • Managing the Selling Cycle
    • Managing Your Key Accounts
    • Dealing With Competition
    • Improving Sales Performance Through Team-working
    • A Winning Value Proposition

    If a business does not sell its products and services then there is no business. To win more business you must beat the competition by being both more competent and more capable - I Help You Win.

  • Business strategy Consulting & training

    Hope is not a strategy!

    Strategic Planning and the Tools to Win

    Strategic Planning Consulting and Strategy Workshops

    Fees are based on £700 per day plus expenses.


    What is your game plan for:

    • Running your business?
    • Strengthening your competitive position?
    • Satisfying customer needs?
    • Achieving your goals?
    • Creating Value for your business?

    I facilitate you through the strategic planning process and plan execution - helping you to rethink your business, creating a vision for your company and setting your goals and objectives - turning strategic thinking into strategic planning and strategic planning into actions.


    • Business Strategy Training

      Strategic Planning and the Tools to Win.

      Hope is not a strategy!

      • E-learning - A six module online programme with the tools and techniques you need to develop your own strategic plan. Click here for more information of E-learning strategy programme.


      Classroom based Training

      Fees are based on £700 per day plus expenses.


      A Three Day Programme


      What Topics are Covered?

      • Understanding strategic planning
      • Identifying /developing our values, vision and mission
      • Industry analysis & Value Chain analysis
      • Performing a SWOT analysis
      • Goals, Strategies, Objectives & Programmes
      • Assigning roles, responsibilities, and accountability
      • Strategic management decisions
      • Risk Management
      • Getting the people on-side
      • Getting there successfully
      • Building a capable organisation
      • Managing implementation - Keeping on track and getting back on track
      • Plenty of case study and practice opportunities

      What Will Students Learn?

      • How to define the vision, values and mission for their company
      • How to complete meaningful Industry Analysis & SWOT analyses
      • How to apply the Value Chain for competitive advantage
      • How to build a capable organisation
      • Tools and techniques to create a strategic plan that directs the organization from the executive to the front line
      • Goals, Objectives, Strategies and action programmes
      • How to identify potential problems and manage risk
      • Ways to implement, evaluate, and review a strategic plan
      • How related tools, such as the strategy map, can help them develop a strategic plan


    • Creative thinking, Problem Solving & Decision making


      Click here for more information of E-learning problem solving programme.


      Classroom based programme fees are £700 per day plus expenses.



      Creative Problem Solving

      We focus on process, tools and techniques for tackling business opportunities and solving business problems - improving existing products, services and processes. Delivered by an experienced trainer and facilitator with practical experience of using the techniques on real business issues.

      Duration: One Day- Three Days depending on your choice of content.




      Decision Making Training

      How do you Choose?

      During the life of a project collaborative teams will find several occasions when they have to make a decision that could affect the level of success or failure of the whole programme. This means they need a range of techniques to suit the decision scenario, know how to apply them and reach consensus, whilst avoiding ‘Groupthink’. Decision Making is part of Problem Solving Programmes. However it may be run as a standalone programme if required.

    • problem solving & decision making

      Programme Overview

      Click HERE for E-Learning for Problem Solving & Decision Making

      Problem Solving & Decision Making

      Students learn creative problem solving skills, a problem solving process, appropriate problem solving tools and techniques and how to apply them to a wide range of business issues and opportunities.



      Creative Problem Solving Course Content - The programme is developed and adapted according to your requirements from the following content:


      Creative Thinking and Problem Solving -

      • The Business Case for Creative Solutions, Problem Solving & Performance Improvement, Choosing the Right Approach, Barriers to Success & How to Overcome Them, Collaborative Teams – roles, rules, responsibilities.

      3R Problem Solving Model© -

      • 3R Recognition Stage: Understanding the Challenge, Problem, Issue. Data gathering, management & analysis. Including using business models & systems thinking, identifying issues and root causes.
      • 3R Resolution Stage: A wide range of tools and techniques for finding and developing alternative and creative solutions to problem situations.
      • 3R Results Stage: Planning for & Managing Implementation, establishing the facts, identifying the barriers, managing risk, getting the people on­side, getting management support, Implementation ­Testing your plan, keeping and getting back on track.

      Decision Making -

      Collaborative Team Decision Making Techniques, Processes and tools and techniques for prioritising and choosing between alternatives.

      Format & Numbers

      Programmes are designed for individuals and collaborative teams, are highly interactive, and have plenty of exercises. For this reason preferred numbers are between 8 and 15 per session.


      Who is it for?

      Courses are suitable for anyone working to improve business performance by solving problems, improving business processes and customer service, and tackling new opportunities - developing creative ideas for competing and winning.



      Our approach is flexible to allow tailoring to your team and your environment, achieving anything from bite sized sessions, short seminars or modular units to one, two or three day courses.



      All programmes are interactive, and participative, with individual and team exercises, activities, analysis, presentation / briefing and feedback.


      "Very good, intense and dynamic, gave me a different perspective to address problems and come up with solutions that will work."

      Training course attendee.

    • Workshops

      'F16' Team Workshops©

      Fees are based on £700 per day plus expenses.

      Typically 3 Day Workshops


      Team Planning

      A superior team working process and planning tool for sales, marketing and strategy, business performance improvement and problem solving, e.g. sales & marketing performance issues, winning sales bids, new market opportunities, new products & services and business strategies - delivering programmes that add value and competitive advantage through workable plans, owned and committed to by your people, ensuring all team members contribute to it, understand it and agree it.


      Workshops are hard work, fun and stimulating, creating a real team­working environment.


      The Process & Environment

      Team Planning uses: a controlled environment, ground rules, specific roles and structured process, and incorporates creative thinking and problem solving techniques. At the end of the workshop the process and output are recorded and presented to the Senior Management Sponsor for approval and progressing.


      A project consists of single or multiple workshops. We work with you to develop the brief. The process includes pre­-workshop guidance and post workshop support for implementation.


      The Results

      Team Planning helps sales, marketing and strategy teams, functional, cross functional and cross organizational work groups and problem solving teams tackle business opportunities and meet organizational objectives.


      Team members take ownership, develop and evaluate alternative solutions and create workable plans. Individuals bond and work better together, productivity increases, energy and enthusiasm are multiplied and people feel they have a stake in the project's success.


      "If these are the results we can expect from the workshops; you can run them as often as you think necessary - no further authorisation is required."… ...........

      Systems Engineering Director


      “... the results of this planning workshop will be seen in the future success of the product set throughout the telecommunications industry.”

      T K Product Management Director - VP’s staff


    • About Us

      Who We Are

      Roy O'Neil

      Roy O'Neil: Lead Consultant

      Roy's experience includes Sales Manager Strategic Accounts and successful Salesman, European Industry Marketing Director (responsible for $150 million sector revenues and developing the European Strategic Plan), International Product Manager (USA based for 2 years implementing the product management process and supporting major account sales teams), and Value Added Reseller Sales and Marketing. Previously he worked for IBM for 10 years in their Data Centres in Operations, Programming and Customer Services and also has end user experience as a computer operations manager in the Finance sector.


      He has a Post Graduate Diploma in Advanced Manufacturing Systems.


      Roy has a unique broad international experience across multiple organisations, functions and roles. He understands how business works, how different functions operate, interact and contribute to the whole, using this business experience to deliver tailored training and consulting programmes.


      Organisations I have worked for consulting, training and workshops include: Cisco (Amsterdam & Riyadh), Zycko, Amdahl, IBM, NCR, Elettronica, Marlborough Communications, Max International, Schlumberger, Texaco, Rubber Atkins, Brighter Graphics, Sussex Enterprise.

      Our Approach

      Are You In Competition?

      In Competition victory goes to those who: -

      Out-think, Out-plan & Out-play

      their Competitors

      I Help You Win!.

      While there are often similarities, every business improvement project is different - each company has its own situation, people and culture. Each opportunity, has unique characteristics.


      I do not turn-up with a prescribed solution. I prefer to understand you, your needs, your issue and business development opportunities, then design a programme for you. Tailoring my approach, taking into account your uniqueness, your resources and internal creativity, and translating these into competitive advantage: a winning proposition and action plans.


      Continued research combined with ‘been there, seen it, done it’, i.e. based on a combination of current research and the tools and techniques and experiences gained in business, I develop and deliver unique training and consulting solutions tailored to the specific client and situation.


      I will happily meet with you (without charge) to understand your business, current issues and needs and then design a programme to help you achieve your goals.


    • Connect With Us

      Call us on 07958 614398 or email info@3r-creative-solutions.co.uk

      3R Creative Solutions Facebook


      3R Creative Solutions Linkedin


      3R Creative Solutions Telephone Number

      07958 614398

      3R Creative Solutions Email


    • Blog

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      January 16, 2024 · sales strategy,sales training,sales communication,sales conversation,Closing
      This is the twenty fourth and final article in a series for e-learning for Advanced Sales Training for IT and High-Tech Sales Sales Strategy – Sales Conversation: In Conclusion #salesconversation #salesstrategy #salestraining #salesskills #handlingobjections #closing #elearning In...
      January 16, 2024 · sales strategy,sales training,sales conversation,handling objections,Buying process
      This is the twenty third in a series of articles for e-learning for Advanced Sales Training for IT and High-Tech Sales #salesconversation #salesstrategy #salestraining #salesskills #handlingobjections #closing #elearning Sales Strategy – Sales Conversation: The Art of Answering Objections ...
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