What We Do
In Competition Victory Goes to Those Who -
Out Think, Out Plan & Out Play the Others.
We Help You Win!
Advanced Sales Training -
Value Selling & Solution Sales
Advanced Sales Training for IT and High Tech companies. Arm your sales teams with the knowledge to develop and implement Winning Sales Strategies.
Sales Performance Enablement, Inc. Post Training Support & Coaching
Your sales team may be competent but not capable! If you have a trained and experienced sales team that is not achieving its targets, the chances are that its capability to deliver is down to your selling process, sales tools, infrastructure and pre-sales support services.
Strategic plans enable you to grow your company, optimize your resources and achieve your goals. Companies with strategic plans out-perform those without on a scale of three to one.
Using the Market Share Model to improve revenue generation and market share. Marketing decides how, when and where a product or service is presented to a customer. It is the components of the Market Share Model that enable marketing to translate your product or service differentiation into winning sales and marketing programmes that create awareness, generate demand and deliver a sales competitive advantage.
Problem Solving Training
Problem Solving Training, Decision Making, Facilitating Problem Solving Teams & Creative Thinking for Business Workshops - Delivering Creative Ideas For Performance Improvement & Competitive Advantage.
‘F16 Teams’ © & Team Planning workshops. Its amazing what you can achieve if you are all pulling in the same direction at the same time. Address pressing business issues and opportunities in sales,marketing strategy and business performance improvement.
Gaining improvements in the efficiency and effectiveness of the company using a participative approach and a process of analysis, problem solving, deciding where you want to get to and deciding what needs to be done to get there.
What THEY SAY
Manager, Systems Engineers
Sales Coaching, Training & Role Play Workshops
“I have worked with Roy as a sales skills trainer and coach multiple times. He has very broad sales experience and skills and constantly managed to bring this into his training and coaching sessions. I would unconditionally work with 3R Creative Solutions again”
After a Strategic Planning Programme
“The results have exceeded our expectations and speak for themselves. I would have no hesitation in recommending Roy to other companies and look forward to working with him again.”
Sales Consulting & Training
“I was most pleased with your original analysis and clear objective thinking that you brought to bear on our sales and marketing activities. The account planning and product planning has helped focus our salesmen and other key staff within the business. We have much to build on and I am confident of a successful future ….. Thank you again for your help.”
Systems Engineering Director
Team Planning Workshop
“If these are the results we can expect from the workshops you can run them as often as you think necessary - no further authorisation is required.”
Member of VP's Staff
Workshop to develop a new product sales strategy
“This is definitely work which exceeded expectations. In my opinion the results of this (strategy) meeting will be seen in the future success of the product set throughout the telecommunications industry. The success of the meeting can be directly related to the involvement and leadership provided by Roy O’Neil. Roy set the stage for the team planning session, leading the meeting and establishing rapport and buy-in to the method used to create the strategy.”
Hope is not a strategy!
Strategic Planning, Strategy Workshops, Training, & Consulting
I facilitate you through the strategic planning process and plan execution - helping you to rethink your business, creating a vision for your company and setting your goals and objectives - turning strategic thinking into strategic planning and strategic planning into actions.
Strategic plans enable you to grow your company, optimize your resources and achieve your goals
Business success is often about knowing where you are going and how to get there, then implementing your plan - creating opportunities, solving business problems and improving performance. Organisations need to anticipate and prepare for the future - the future they want to achieve!
Successful strategic plans enable you to grow your company. They identify what is important to your customers, feed through into your sales and marketing planning and determine, integrate and optimize your company’s resources to achieve your goals.
Strategic Planning and the Tools to Win
What is your game plan for:
Business Strategy Training
What Topics are Covered?
What Will Students Learn?
The Market Share Model.
Product Fit x Market Presence x Close Rate = Market Share (Sales Performance)
Each of these factors is influenced by a number of sales and marketing criteria (strategies). Identify and work on these and you can improve your sales volume and market share.
Improve one factor and you improve your overall performance. Improve all three and …
Why is market share so important?
It is a well known fact that the more we do something the better we get at it. If you can increase your sales volume you will benefit from savings associated with the experience curve and reduce your unit costs. In a growing market if you can translate sales growth into market share you are achieving a cost competitive advantage. Since we know from product life cycles that the market growth rate will fall, when this stage is reached and the market inevitably becomes price sensitive, then companies with high volume (market share) and lower unit cost will dominate the market. This has significant implications for your business and marketing strategies!
Differentiate & Position Yourself to Win - Support Sales, Improve Your Marketing ROI.
I work with you to improve your product fit, market presence and close rate - Understanding and influencing the criteria and improving your sales performance and market share. I help you to develop and execute the appropriate marketing strategy, identifying your differentiation, your target markets, your route to market and what and how to communicate with them. If your products or services can be bought without direct sales involvement, e.g. the customer simply places an order over the Internet, I help you by developing the strategy and marketing communication programmes for creating brand awareness and improving market presence.
If direct selling is involved then I improve sales effectiveness, sales performance and sales contribution to revenue generation by delivering a selling advantage in terms of:
Who We Are
Roy O'Neil: Lead Consultant
Roy's experience includes Sales Manager Strategic Accounts and successful Salesman, European Industry Marketing Director (responsible for $150 million sector revenues and developing the European Strategic Plan), International Product Manager (USA based for 2 years implementing the product management process and supporting major account sales teams), and Value Added Reseller Sales and Marketing. Previously he worked for IBM for 10 years in their Data Centres in Operations, Programming and Customer Services and also has end user experience as a computer operations manager in the Finance sector.
He has a Post Graduate Diploma in Advanced Manufacturing Systems.
Roy has a unique broad international experience across multiple organisations, functions and roles. He understands how business works, how different functions operate, interact and contribute to the whole, using this business experience to deliver tailored training and consulting programmes.
Clients for consulting, training and workshops include: Cisco (Amsterdam & Riyadh), Zycko, Amdahl, IBM, NCR, Elettronica, Marlborough Communications, Max International, Schlumberger, Texaco, Rubber Atkins, Brighter Graphics, Sussex Enterprise.
Are You In Competition?
In Competition victory goes to those who: -
Out-think, Out-plan & Out-play
I Help You Win!.
While there are often similarities, every business improvement project is different - each company has its own situation, people and culture. Each opportunity, has unique characteristics.
I do not turn-up with a prescribed solution. I prefer to understand you, your needs, your issue and business development opportunities, then design a programme for you. Tailoring my approach, taking into account your uniqueness, your resources and internal creativity, and translating these into competitive advantage: a winning proposition and action plans.
Continued research combined with ‘been there, seen it, done it’, i.e. based on a combination of current research and the tools and techniques and experiences gained in business, I develop and deliver unique training and consulting solutions tailored to the specific client and situation.
I will happily meet with you (without charge) to understand your business, current issues and needs and then design a programme to help you achieve your goals.
My team of collaborators, consultants, experts, trainers, speakers, facilitators, writers, designers, marketeers and social media managers come together on a project by project basis, to tailor a solution to meet your needs - using leading edge techniques to tackle business issues - developing and implementing plans to deliver competitive advantage, winning business opportunities, improving market penetration, operational effectiveness and profitability.
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