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Business Development Sales Performance Programmes
“Initially our chances were very slim, but due to the excellent response and follow-up
we gave we won through. The sale was a very strategic gain for us.”
Sales Performance Solutions
We evaluate your existing sales activities to identify where, and what improvements
need to be made and how best to manage the process to deliver competitive advantage,
improved sales performance and increased revenues.
We work with you to deliver sales performance improvement programmes, from industry
training and skills development programmes, to sales process and team planning workshops
tailored to your needs - For example:
- Personal Sales Skills- e.g., interpersonal skills; negotiation; proposals; presentation
skills; planning and management e.g. managing time, territory and quotas.
- Industry Training for IT- e.g. In IT solutions selling the sales rep is frequently
selling complex solutions, for this reason the sales rep (and engineer) needs a detailed
understanding of the customers business issues, their market place, and their relationship
with their own customers. We provide industry training which can be standalone or
integrated into other sales programmes.
- Competition – e.g. Competitive information; developing a winning competitive advantage
& strategy; tactics, sell against guides and battle cards.
- Key Account Management – e.g. Account plans, account strategy, team work; cross selling;
building networks; business understanding.
- Sales Process and Infrastructure – e.g. Appropriate process for market, product
and resources; sales pipeline, sales management & performance measurement, metrics
and forecasting.
- Sales Performance Improvement - team planning workshops - acting as a sales team,
pooling experiences to address common issues and opportunities, taking ownership
of performance and developing competitive advantage to achieve success.
Sales Performance
Nothing happens until somebody sells something!
This is a basic business truth. If a company does not sell its products and services
then there is no business. Therefore, ultimately, ALL the company’s activities should
contribute to delivering competitive advantage and improving sales performance.
When a step increase in sales performance is required, the first response is often
sales training. But there are many other contributing factors to competitive advantage
and winning sales performance - selling is a process that does not exist in isolation.