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3R Creative Solutions
Business Development Marketing Programmes
Marketing Planning
Marketing develops the strategy which decides how, when and where a product or service is presented to a customer (marketing planning).
Products or services can be bought without direct sales involvement, e.g. the customer simply places an order over the Internet. In this situation marketing’s role is advertising and brand awareness.
Where a salesperson is directly involved, then it is marketing’s responsibility to provide all of the information and tools that enable a competitive advantage. In other words, to translate your product differentiation and / or service differentiation into sales and marketing programmes that:-
create awareness; generate demand; and deliver a selling advantage.
“..congratulations - a job well done. This document is important for the overall marketing strategy. We recommend that it is used by all our countries as a source of valuable information”
Marketing Programmes & Competitive Advantage
Do you have a differentiation strategy? Do you have a product and / or service differentiation? How do you translate these into your sales and marketing programmes?
We analyse your marketing programmes for alignment with business and sales strategy and their effectiveness and contribution to competitive advantage and sales performance in terms of:
- Marketing Planning & the Market Share Model-understanding the implications of influencing product fit, market presence and close rate.
- Marketing Planning & Sales Strategy - Where to go, who to see, what to say.
- Marketing Planning & Competition - Competitive information, sell against guides and battle cards, competitive advantage.
- Marketing Planning & Differentiation - Winning value proposition, sales story, unique selling points, competitive advantage.
- Marketing Planning & Sales Tools - Presentations, brochures, portfolios, and demonstrations, etc.
- Marketing Planning & Sales Pipeline - Sales lead generation and management
- Marketing Programmes - Advertising, telemarketing, exhibitions, seminars and shows, social media, digital marketing strategies, etc.
Based on the results we will work with you to develop marketing programmes (including if required marketing strategy) that communicate your business differentiation, and maximise your ROI and marketing’s contribution to competitive advantage and sales performance.